Frameworks
The Operating System Inside $10M Agent Training
These frameworks were developed by Marissa Boyle and are installed exclusively inside $10M Agent Training, where they are executed by students over a 12 month period in real market conditions on real deals.
This is not content.
It’s a professional operating system for producing agents built on identity, systems, and structure.
I don’t coach to perfection.
I coach to the Minimum Standard, so real estate agents can execute consistently, even when motivation drops or the market tightens.
These are the core frameworks installed inside the program.
The Minimum Standard™
The common floor that creates momentum
Perfection creates pressure.
Minimum standards create movement.
The Minimum Standard™ defines the non-negotiable behaviors that keep an agent in motion on good weeks and bad weeks alike.
It creates:
Shared structure
Shared language
Consistent execution
This is the foundation. From here, agents build their Personal Standard of Excellence.
Role: Behavioral floor
It answers:
What does a $10M Agent do even on bad weeks?
It installs:
Non-negotiable daily and weekly actions
Baseline execution when motivation disappears
Online brand identity
Database and CRM hygiene
An identity shift from reactive → professional
This framework is foundational, not aspirational.
The Sales Pipeline Board™
Your business, told honestly
Your pipeline doesn’t lie.
It reflects your consistency and paychecks, not your potential.
The Sales Pipeline Board turns your pipeline into a truth-telling system that shows exactly:
Where deals stall
Where follow-up breaks
What the next right action is
Whether or not you’re on the “real estate roller coaster”
It reveals whether the issue is prospecting, lead volume, lead source quality, follow-up discipline, negotiation breakdown, or contract-to-close execution.
No guessing.
No emotion.
Just clarity.
Role: Truth mirror
It answers:
What is actually happening in my business right now?
It installs:
Real time visibility into deal flow
Clean prioritization under pressure
Confidence rooted in facts, not feelings
This framework replaces hope and hustle with clear, executable truth.
The Top 50 → Core 10™
Your relationship engine
Most agents don’t lack contacts , they lack priority.
The Top 50 → Core 10 framework organizes relationships into:
Top 50: the 50 people capable of referring one deal per year
Core 10: your most trusted referral partners
With the Core 10, you know:
Their goals
What they’re building
Your role in helping them achieve it
This framework replaces random “checking in” with intentional, repeatable touches that create predictable demand.
Role: Relationship engine
It answers:
Who is responsible for the next 50 deals in my business?
It installs:
Clear relationship ownership
Strategic, value-driven outreach
A referral network that compounds year over year
This framework turns relationships into managed assets, not passive hope.
The New Lead Protocol™
What happens the moment a lead appears
Leads don’t fail because of scripts.
They fail because of hesitation and no follow-up system.
The New Lead Protocol defines:
Immediate response rules
First-conversation clarity
Follow-up rhythm in the first 14 days
Clear exit criteria. Know when you’re done.
No improvising.
Just calm, professional execution.
Role: First-contact execution system
It answers:
What do I do right now so this lead doesn’t die?
It installs:
Automatic action instead of overthinking
Consistent follow-up under pressure
Clean handoffs into pipeline stages
This framework removes emotion from the moment it matters most.
Safety Nets™
Stability in a volatile business
Deals fall apart.
Clients ghost.
Markets shift.
Agents check out.
Safety Nets install automatic long-term nurture systems so income and momentum don’t disappear when attention, confidence, or energy drops.
Role: Downside protection system
It answers:
What keeps my business alive when deals die, timelines stretch, or I mentally check out?
It installs:
Long-term nurture that runs without effort
Pipeline continuity during disengagement or burnout
Confidence rooted in systems, not willpower
Resilience isn’t a feeling.
It’s infrastructure.
THE DAILY MONEY INDEX™
A simple way to see if what you did today actually made you money.
Not everything you do in your business matters the same. Not all effort creates income.
Some actions make money.
Some actions support money.
Some actions just keep you busy.
The Daily Money Index™ helps you tell the difference.
At the end of each day, we calculate your Daily Money Index close number based on the actions you completed.
Role:
A short-term focus tool that highlights which daily actions that make money.
It answers:
Is what I’m doing today actually making me money?
It installs:
Clarity around money making actions
Better daily choices
Confidence from seeing what works
DAILY MONEY RANGES
Your Daily Money Index close number shows how much of your day was spent on things that actually make money.
Most agents don’t fail because they don’t work hard.
They fail because their time drifts away from income producing actions.
We use the Daily Money Index™ in 90 day chunks which is long enough to create momentum, short enough to stay focused.
0–15
Busy, but broke energy
You worked all day, but nothing happened that brings money in.
Lots of activity. No real progress.
This is where burnout starts.
16–30
Stuck and inconsistent
You did some of the right things, but not enough to change your income.
This is where agents feel frustrated and unsure what to fix.
31–40
Finally doing what works
You focused on conversations and actions that actually create income.
Confidence starts to come back.
41–50
Momentum is building
Most of your time went to money making work.
Deals moved forward. The pipeline feels alive again.
51–60
Running your business like a $10M Agent
You made high impact moves that affect future income.
This is how strong agents create stability instead of riding the real estate roller coaster.
WHY THIS WORKS
Not everything you do in real estate is equally important.
Some things make money.
Some things support money.
Some things just feel productive.
The Daily Money Index™ keeps you focused on the work that actually pays you, especially when you want to grow or get back on track.
close number: THE DAILY MONEY INDEX™
At the end of each day, we calculate your Daily Money Index close number.
Not to judge you.
Not to motivate you.
Just to show the truth about where your time really went.
Use it for 90 days.
Fix what isn’t working.
Then keep executing.
If you want your income to change, your days have to change first.
BUY 1 RENTAL A YEAR™
From earned income to owned income.
Commissions reset.
Ownership compounds.
Buy 1 Rental a Year™ defines a simple, disciplined path for producing real estate agents to convert sales income into long term wealth.
It creates:
A growing income floor outside commissions
Capital discipline before scale
A repeatable ownership rhythm
Role: Wealth creation
It answers:
How does a producing agent begin building real wealth without destabilizing their sales business?
It installs:
Clear criteria for first-time rental ownership
Conservative acquisition discipline
A repeatable path from earner → owner
Black Bat Status 🦇
The Black Bat is swung when an agent buys their first rental.
It is a coaching tradition. One swing for every rental acquired thereafter.
It represents entry into ownership.
Only agents who own a rental property touch the Black Bat.
Investor Hat (Pre-Rental Ownership Investment Discipline)
Before buying a rental, agents are encouraged to build ownership habits by investing $100/month into an S&P 500 ETF on a DRIP plan.
This installs consistency, patience, and long term thinking before and gives your money something to do besides get spent or sit in a checking account.
Below is our Black Bat.
A Greg Mike limited edition artist series — custom piece, #90 of 250.
I’ll retire it when 250 rentals are owned by agents in my coaching. 🦇
Ownership and wealth creation is the standard here. 🦇
How I Coach (Briefly)
I don’t coach moods.
I coach identity, systems and structure.
Decisions inside this work are filtered through the $300K CEO Standard™:
If I were paying myself like a real CEO, would this behavior keep me employed, get me fired or get me a raise?
Emotional volatility is contained with:
Jar of Awesome — proof, wins, confidence
F*ck It Bucket — rejection, ghosts, losses
Execution is protected through:
Realtor Resistance Radar — identifying when resistance, not strategy, is the real issue
Realtor Mask Awareness — recognizing the behaviors agents use to avoid action
Frameworks run the business.
These tools protect momentum.
Why This Works
Because it’s real estate coaching built for the long haul.
Because it creates sovereign, self-led agents, not coach dependent ones.
Because systems beat motivation every time.
This is how agents build $10M+ businesses with clarity, calm, and conviction.
Let’s build something real.
Marissa 💖 🧗